The Maple Group · GTM Infrastructure

The system that makes
enterprise teams win.

Most GTM problems aren’t people problems. They’re infrastructure problems. We build the system. Install it with the team. Then exit.

Find Your Starting Point ↓
18% → 56%
Enterprise Win Rate
Strategic account win rate. Same team, same territory. Different infrastructure.
18mo → 9mo
Time to Close
Complex deal cycle cut in half. Revenue arrives sooner. Board conversations change.
$650M+
Total Contract Value Annually
Every framework TMG installs was operated at this scale before it was packaged.
“The system
is the strategy.”
TMG Philosophy
Operator, not advisor. Built in production. Designed to run without us.
Your Journey · Enter Where the Problem Is Loudest

You don’t start at Tier 1.
You start where it hurts.

Four tiers. One system. Each tier solves a distinct problem. Identify the symptom that’s costing you most right now — that’s your entry point.

1
Tier 1 · Foundation
Pipeline looks healthy. Close rate says otherwise.
You’re adding opportunities but not converting them. Reps are submitting proposals before the business case is buyer-owned. You can’t separate a stalled deal from a dead one in time to redirect.
Explore →
2
Tier 2 · Methodology
Reps are solid closers.
They can’t get in the right rooms.
Your team closes at the working level but can’t access executive buyers. Deals stay stuck in champion-only engagement. The first call happens without a hypothesis about the account’s real problem.
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3
Tier 3 · Engagements
Good deals keep stalling.
You don’t know why until it’s too late.
You have the methodology. You’re getting into executive conversations. But deals stall in commercialization. Negotiation happens reactively. Leadership can’t separate real pursuit from pipeline noise.
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4
Tier 4 · Capstone
The system works. Now make it permanent.
Foundation, Methodology, and Engagements are running. The Capstone adds the Value Proposition Cascade, enterprise crossing architecture, and the exit design that makes the system survive leadership changes and rep turnover.
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Not sure where you are? Every TMG engagement begins with a 45-minute diagnostic conversation. No deck, no pitch.

Start the conversation →
The first question we ask is not what you need.
It’s what the team keeps avoiding.
Start the Diagnostic Conversation →